Why Ecuador?

• Over 25% of children in Ecuador live in poverty, with many families unable to afford basic resources — including toys.
  (Source: UNICEF Ecuador, 2023)

• In rural regions, nearly 60% of children grow up without access to toys, books, or early learning materials.
  (Source: World Bank, 2020)

• Early childhood stimulation is lacking in many parts of Ecuador, with only 39% of rural children receiving adequate learning and play opportunities at home.
  (Source: UNICEF MICS, Ecuador 2022)

• Import taxes on toys can exceed 50-100%, making even simple toys unaffordable for the average Ecuadorian family.
  (Source: Ecuador Internal Revenue Service & World Bank Trade Data)

• Ecuador ranks among the countries with the highest inequality in access to early childhood development resources, particularly in indigenous and rural communities.
  (Source: Inter-American Development Bank, 2021)