Meet The Team

Holly Norman

Chair & Founder

Hi, I’m Holly — a wife, mom, and certified developmental specialist with a heart for kids and a passion for missions. The Playfully Planted Foundation was born after a mission trip to Ecuador that changed everything for me. While serving in one of our Hope Zones, I saw firsthand how many children had no toys — and how something as simple as a small gift could light up their world.

With my background in child development, I know how essential play is for a child’s growth, learning, and emotional well-being. But more than that, I felt God calling me to use that knowledge to make a difference — to bring joy, hope, and the love of Jesus to children who need to know they are seen and never forgotten.

Through this foundation, I’m combining my love for kids, my calling to serve, and my faith in what God can do — one toy, one child, one seed at a time.

Cheryl Ross

Co-Chair

Hi! I’m Cheryl Ross — a pastor and a momma of three with a heart for missions. Knowing firsthand what childhood is like for those impacted by hardship, I have a deep commitment to helping kids truly be kids and creating opportunities for joy and growth.

Having spent years working with children and serving on mission trips to countries like Ecuador, I’ve witnessed how life’s challenges often weigh heaviest on kids—especially in communities with limited resources. My experiences have only deepened my resolve to restore space for play, knowing that free, unstructured play fosters not only motor skills, but also emotional resilience, social connection, and creativity.

Growing up without many chances to just be a kid myself, I'm determined to change that story for others. My hope is simple: to help kids reclaim the joy of childhood—one toy, one laugh, and one moment of play at a time.

 

Jessica Beha

Director of Operations

Hi, I’m Jessica Beha. I have a bachelor’s degree in Communications and Social Work, as well as a master’s in Social Work. I currently serve as the Children’s Pastor at my church, where I’m passionate about helping kids experience the love of Jesus in real and meaningful ways.

I’ve had the opportunity to travel to Ecuador twice, and those trips have deeply impacted me. I’ll never forget a little boy who brought me a broken game controller—he’d press the buttons like it worked, then set it down again. It was such a powerful reminder that the need for play, connection, and love is universal. And even small gestures—especially with kids—can speak volumes.

My desire is to continue sharing hope, building relationships, and creating spaces where every child feels seen, valued, and loved

Sherri Rasmussen

Treasurer

Sherri is the proud mother of three amazing daughters and grandmother to three beautiful grandchildren—with one more on the way! She graduated from Stephen F. Austin State University in Nacogdoches, Texas in 1985 with a Bachelor of Science in Education, earning a lifetime teaching certificate for grades K–8 with an emphasis in English.

For the past 30 years, Sherri has worked as a litigation paralegal and is currently employed with The Masters Law Firm. She has also dedicated much of her time to serving non-profit organizations. Sherri has held the roles of President and Treasurer for the Legal Assistants/Paralegals of Southern West Virginia and now serves as Treasurer for Recovery Warriors.

Sherri passionately believes that each of us is called to serve God. Through her words and actions, she strives to shine as a light to non-believers, to reignite the faith of those who may feel weary, and to celebrate the joy of walking with the Lord alongside others who are on fire for Him.

In her free time, Sherri enjoys serving at Southridge Church, spending quality time with her friends and family, gardening, and crafting